Sesión de contrabriefing entre los personajes principales de MadMen y el comisionado español encargado de gestionar la marca España a nivel internacional.
Informe de reputación de FutureBrand: Country Brand Index.
On the one hand, the brand I’ve selected for monitoring and analyzing is Red Bull. And the channel I’ve been focused on is Twitter.
The program is called Tweetdeck and it gives the chance to check what people is talking about the brand. You can open a column and analyze what worldwide people is saying in different languages. What’s more, you can select only tweets in English or Spanish.
The software can tell you which tweets are positive and which ones are negative, depending on the tweet-content. Besides, some tweets are more important than others depending on the number of followers of the owner.
If you’re the owner of the twitter account, the software sends you every week a report about your reputation, about your followers evolution, about your best tweets and about the people you forgot to reply.
Do you want to try it? http://tweetdeck.com/
On the other hand, I’ve used Youtube Analytics for monitoring the video I did in assignment number 2. I uploaded the video on my youtube channel to analyze the statistics.
Youtube Analytics is focused on general information about your Youtube channel. Don’t expect a big thing. The software explains the uploader (myself, in this case) that the video has been played 530 times, and the first day was seen 251 times [20th of April] It also shows that the video has been seen in several countries: Netherlands, Spain, UK, Germany, Polland and many more. Besides, you can check how much time people have spent watching the recipe; even the time-average between all of them. Another important figure: 204 people have seen the video in Facebook and 174 people in their mobile phone.
This post is about Mercadona, the number one supermarket chain in Spain. It keeps the leaderships since several years ago.
I’m analyzing its communication goals through its online channels. Let’s take a calm, depth look at it.
Who’s Mercadona talking to? Mercadona it’s talking to society in general but it’s mainly focused on clients, customers, charities and students. The company has several goals: be clear, simple and transparent in all channels: website, facebook, twitter, youtube, etc.
How’s the firm using its main channels?
Mercadona is using its webpage in a effective way:
It’s true. It’s not a cutting-edge webpage but it has the main information about the company and it gives you the chance to buy online (high level of product definition) and to ask for a online bill. You can ask for a job, too. There are several loyalty programs you can apply for!
Mercadona is using its Facebook in a fantastic way:
On the one hand, more than 250.000 people are following its FB profile: the brand’s usually uploading information about innovation in products, new shops in Spain, useful information about food and economy, etc.
On the other hand, the company allows FB users to write comments, posts, concerns in its main page. Its Social Media Manager is working 24/7 to give a quick answer and take care of its clients. In addition, they have several charity programs and they use this channel to collect food and products from inhabitants around the country.
Is Mercadona easy to find online?
Mercadona is doing things well but other companies are in better position. For example, if we type “Supermarket Spain” in Google or Bing, other companies like Alcampo, Día, MásyMás or Spar appear but Mercadona doesn’t appear. They’re not doing a good job if we focus on keywords. But if we type “Mercadona” all the information that appears is positive and well-organized in both searchers; that means a fantastic job has been done.
Ten poins for Mercadona.
One fact that proves the firm knows how to use this new media is that two months ago a spanish journalist made a tv investigation about what supermarkets do with the out-of-date food. The day after the program the company launched an online video on its youtube channel giving its opinion and explaining its current actions:
You can check the video here: [http://www.youtube.com/watch?v=DsKRASJNT7o]
Have you ever heard about the software G. Adwords (G.A, in advance)? I’m sure you do and even the smallest and domestic companies of your current country also do. If you don’t, let me introduce you one of the most effective advertising media tools of the XXI century! If you’re an entrepeuneur or you own a small or medium company, in this article we’re going to learn how you can make G.A worthy and what’s important to reach future customers!
The first thing you need is creating an account and setting carrefully which is your currency: euros, dollars, pounds, etc. and which time-schedule (GMT+1,+2,+3) you live with.
Once you’re a new member, it’s time to create your first advertising campaign. The important decisions are coming: where, which language and how much money? Choose your target, be specific with the language they usually speak and planify how much do you want to invest in this campaign. You can set a daily budget or you can use the CBC [cost by click] system. It’s up to you.
Then, it’s time to define your ad. Be clear, succint and catchy. You can write a funny headline and a creative text-ad focus on your target. You can also link your ad to your webpage, headquartes, telephone number, etc. In addition, to be more succesful G.A allows you to write several keywords to show your ad when people write them on Google.
I created an ad about my portfolio webpage and I wrote some keywords like: advertising, media, student, internship, creativity, etc. My headline was: “Looking for the perfect student?” and the text-ad was: "I’m so excited looking for a new communication job. I’ll work hard for your company. You’ll never regret hiring me" I couldn’t afford it but I’ll use this tool in a close future to look for a job abroad!.
Don’t forget to check my porftolio webpage: rubenaco.carbonmade.com
Someone has won the right to train a top-level team. Even with half-supporters against him, he achieved playing Champions League next year and one UEFA CUP! Congratulations, Rafa.
Take a look at it and later, read my last post!.
After watching this video [http://www.youtube.com/watch?v=ZQzsQkMFgHE] I’ve taken some decisions.
I’m going to try to moderate my comments, thoughts, images, links & posts on Facebook. I think I don’t have enough privacity in my life and I will reconsider the option to make it more private. I don’t like to send important by email because big corporations like Google have acces to it. Of course, in the terms I’ve signed for having an email in GMAIL, they say to me that it’s only my private information and they’ll never take a look at it, but I don’t trust. I have a bad feeling. I’m sure if that economical or political institutions want to know what I’m talking about, they will have chances to access to my data.
On the other hand, social network are growing up faster and faster. I’m one person who likes talking and sharing my ideas face-to-face more than online. I prefer physical contact and I will do an stratetig use of social networks for finding a job, for example. Opening a youtube channel about something I like or commenting on Linkedin about the messages brands try to send, two ideas I’m thinking to carry on.
Finally, I would like to give my opinion about the power information has. Google knew it long time ago and now it’s organizing all the “world wide web” in order to provide structured information, [the new-named Web 3.0] and checking the authenticity and the credibility of facts and figures. Information moves the world. It’s worthy for every one: people, corporations, small firms, governments, etc. I’ll try to don’t give Google or Facebook more information. I’m a bit scared of the future repercusion and the chances these companies have. Can you imagine the day of tomorrow looking for a job and in the table of the employer two reports: Google Report and Facebook Report? The guy making you the interview asking you “So, big party last Saturday night? I hope you enjoyed dancing in the bar” :)
How to cook a Spanish Omelette. I’m depthly thinking in opening a new Youtube Channel.
Missing Spain. Coming soon.
Coming to Netherlands is becoming worthier than expected. In a couple of months I’ve started using Photoshop, InDesign and since one week ago, Adobe Premiere CS6. It’s not so difficult as I thought.
It was December when I paid around 700€ for my Canon EOS Rebel T3i on EBAI and I’ve record lot of things since I bought it but I never had the feeling to create a good-structured video. My classmates decided to promote the spanish culture and it made sense to show international students how to cook a spanish omelette. The software, Adobe Premiere, it’s really easy to use. You just need to practice and be patient. The more videos you try to create, the best you become!
Currently, the video only has around 400 views but it will go further because lot of my friends are sharing the video online. What’s more, some friends who are living the same building than me, yesterday night tried to cook the spanish dish following the video instructions.
Thanks to that experience I’m thinking depthly to open a Youtube Channel and share my experiences and thoughts. I know it’s a bit risky. I don’t like to talk too much about my life. Anyways, it’s one idea I can develope if I don’t find a job in Spain. I can create an advertising channel or a cooking channel. Why not?
To sum up, people prefer video than reading. That’s why the title “we don’t need no education” because current children will grow up consuming this kind of information. It has been an amazing experience and I will fix some shots I’ve taken with my camera in order to produce more videos :)
Here you have the video to learn: how to cook a spanish omelette. Thanks for watching!